We decided to put the first three days of this week together as although they are vitally important to the business set up, they're not great blogging material!
Marketing Monday kicked off the week with a dose branding thrown in!
We had a visit from Abby at the Bath Life magazine, a great local magazine published by Media Clash. Abby gave our students some great tips on advertising and editorial helping to take away the 'mystique' of magazine culture. Our students said they would feel much more confident contacting local and national press having had the talk from Abby so thank you Abby!
We discussed marketing plans, market research, competitors, branding and logo's, key areas when launching your business. We had a great tutorial showing just how easy it is to build your own website... really!!
Tuesday and Wednesday were all about business plans. A daunting task but one made easier by breaking down each of the planed elements from financing to forecasting we covered it all...
While discussing the services the students could offer we came up with some really innovative ideas.... and no we can't tell you that wouldn't be fair to our students and their new business launch would it?!!
Just so you're not too deprived of an image or two here are the flowers that we gave to Carluccios on there official opening night, last night... good to see Mr Antonio Carluccio there too!
The manageress of the brand new Carluccios in Milsom Place Bath...
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